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Research

Research Interests #

Conjoint experiments, bureaucratic accountability, voting systems, multiple equilibria, sanctions.

Working Papers #

Using Conjoint for Voting Advice Applications #

with Teppei Yamamoto, Airo Hino, Yuto Kitano, Rob Fahey, Taketo Hara

Voting advice applications (VAAs) typically ask voters about individual policy issues and compute match scores with parties or candidates using additive, often arbitrarily weighted formulas. This approach ignores interactions between issues and can invite socially desirable responding on sensitive topics such as gender and ethnicity. We propose a conjoint-based VAA that instead presents voters with bundled policy packages and asks which hypothetical party or candidate they would support, capturing both the direction and intensity of preferences (Bansak et al. 2023) while drawing on established conjoint analysis methods. The central challenge is producing an individual match score immediately after a single round of responses, without the repeated-choice data typical conjoint analysis relies on. We develop a new algorithm that computes a voter’s proximity to policy bundles from their own conjoint responses alone, and show via simulation that it is simple, fast, and scalable. We implement it for Japan’s national elections in July 2025 and February 2026.

Hiromu Sugiyama
Author
Hiromu Sugiyama
Researcher at Waseda University working on conjoint experiments, bureaucratic accountability, and voting systems.